WHAT & WHY ‘LITHO’ PRINTING?
Lithography (from the ancient Greek lithos, meaning “stone”, and graphein, meaning “to write”) is a method of printing originally based on the immiscibility of oil and water. Printing would be transferred from lithographic limestone, but more recently the process is carried out using metal plates. Popularised in 1796 by German author and actor, Alois Senefelder, it was used as a cheap method of publishing theatrical works.
At PrintWorks we believe nothing says, “staying power,” more than a company with litho printing. As the longest standing print form, litho is about high volume print, with computer-to-plate workflows offering consistent quality images. This makes it the most cost effective method to produce commercial printing quantities.
Litho will happily accommodate a range of stock from 60gsm up to 500gsm on textured, matte or gloss paper. Litho can best handle metallic inks and uv varnish application more successfully than digital, making litho great for magazines, annual reports,calendars, boxmaking, letterheads, folders.
We also ensure that the whole team is included in the process and that no one is left out during the turnaround. The most crucial part is ensuring some degree of financial stability during the turnaround.
This is the most worrying part for most clients going through or needing a turnaround; it means that incoming cash flows will change completely. We help ease these issues through fantastic financial projections and a realistic view of what can be accomplished.
Creating a list of potential qualified prospects for your service or product can be daunting when you’re beginning your business. However, this needs to be considered as a follow up on your Target Market Analysis so you can hit the ground running.